Eddy Merckx Bikes presents the ITALIA50. This is a special “La Maglia Rosa” Edition of the existing EM525 to commemorate Eddy’s very first GIRO victory in 1968. What comes to mind from that Giro d’Italia is the legendary snowy ride to Tre Cime di Lavaredo, etched in our memories as the most impressive ascent in Eddy Merckx’s career.

Featuring a frame with typically pink and Italian design details, the ITALIA50 is available as a frameset or as a complete bicycle, finished with a Campagnolo Chorus groupset.

Full ITALIA50 race bike for €7.499 with:

  • Campagnolo Chorus
  • Deda Super Zero kit
  • Bora ONE35 Dark wheelset
  • Vittoria Corsa 25c tires
  • Selle Italia Flite Manganese saddle

ITALIA50. Ride the colour of victory.

For more info and orders, please send an e-mail to