A special partnership with Nutcase

For those in the know, Nutcase helmets are the best-kept secret in the business. Created by Michael Morrow in Portland, USA, this X-Nike creative director saw a gap in the market for helmets that offered cool graphic designs and decorations and high quality security standards. And cool they are, or as the company brand slogan goes "the most fun a helmet ever had!"

The range now includes more than 60 helmet designs for any sport where a helmet is advised and necessary: biking of course, skiing, snowboarding, skating, mountain climbing, kite surfing, wakeboarding, kayaking and so on.

But from this year, there will be a new addition to the range: namely a joint Eddy Merckx Cycles/Nutcase helmet, one that will be offered free with the purchase of an Eddy Merckx Urban bike.